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Who We Are

ASI is a state-of-the-art call center and a wholly-owned subsidiary of GE Appliances a Haier Company. ASI began in 1990 with the primary purpose of providing exceptional customer services to GE Appliances' growing family of customers.

ASI is headquartered in Memphis, TN with another facility located in Rapid City, SD. Between both sites, ASI has approximately 650 employees nationwide.

Our goal is to provide the consumer with the highest quality service, as well as exceptional experience. Our goal as ASI Consumer Advocates is to build a connection with our consumers and support them in a positive, efficient, and creative way to reasonably and satisfactorily resolve their concern.

At ASI, we don’t think of ourselves as call takers, we are problem solvers, solution seekers, listeners, and advocates.

ASI Headquarters in Memphis, TN

ASI Headquarters in Memphis, TN

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Our Core Values

As an ASI representative, our agents have the duty to maintain and build customer confidence by giving quality service in an efficient, competent, and professional manner. At ASI we value the following:


Our Core Values


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Our Locations

ASI Headquarters in Memphis, TN
ASI Memphis, Headquarters  Google Map

6419 Shelby View Drive
Suite 110
Memphis, TN 38132

Office: (901) 387-4000

Hours of Operation: Mon - Fri: 8am - 5 pm

ASI Rapid City, SD
ASI Rapid City  Google Map

1450 Concourse Drive
Rapid City, SD 57703

Office: (800) 435-2206

Hours of Operation: Mon - Fri: 8am - 5 pm